Chubbuck Technique Coach · London & Online
Finally.
A repeatable foundation for every audition, every role, every self-tape — built on the same technique Brad Pitt, Charlize Theron, and Halle Berry use.
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Is this you?
I'm winging it and hoping it lands.
I freeze when it counts.
I know I could be brilliant — I just don't know how to get there every time.
I'm in my own way.
I don't know where to start — so I don't start.
I'm missing the instructions. Like, where do I go now?
You're a trained actor. You've done the work. But when it counts — you're guessing. That's not a talent problem. It's a process problem.
You'll start learning the 12 steps some of the highest earning actors in the world rely on. A repeatable, reliable method that works under pressure, on demand, every time.
What actors say
"I've honestly done in two weeks what I thought would have taken me two years. You've got to come see Rich."Nick Harding
"It's completely rearranged what I think about when approaching a scene — grounded, authentic, and empowering."Bridget Lappin
"I've been looking for this kind of thing for years — and I finally, finally found it."Gleb Daniels
Lizzie on her first month — what changed in her work
Lizzie Davies — after her first month
The Technique
Ivana with Halle Berry & Kate Bosworth
Brad Pitt. Charlize Theron. Halle Berry. Jake Gyllenhaal.
These actors don't share agents, managers, or studios. They share one technique.
Now taught in London by someone who still trains directly under Ivana herself.
The technique teaches actors to use their emotions not as an end result, but as fuel to empower their character's goals. Eva Mendes, Aubrey Plaza, Travis Fimmel — to name a few more.
At the Oscars, Halle Berry thanked Ivana from the stage. Watch what she said.
Halle Berry thanks Ivana from the Oscar stage
Your Coach
I was classically trained, booking — filming in Zurich, Madrid, Milan. Then the roles got more demanding and confidence wasn't enough anymore. I found myself trying something different for every audition. When time ran out, I knew I was going to underdeliver.
I got myself in front of Ivana and trained. When she invited me to teach her technique in the UK, I couldn't say no.
Ivana personally selected me to teach her technique in the UK. I still train under her today — so everything I teach reflects her newest thinking. Most of what I teach hasn't been written yet.
You're not getting a filtered version of the technique. You're getting it from the source.
I opened Step 12 Studio in 2021 — to offer what I always needed and could never find. Intensive, personal training with real answers. Not inspiration. Not a workshop. A process.
"Rich is a very good tutor. You'd have to experience it to understand — there are so many good things to say."Ayla Ozcurumez
"You find your character's primal truth — it comes from the inner work, and then it's just fun. It becomes really playful."Harrison Booth
Rich with Ivana Chubbuck
What actors discover here
The Chubbuck Technique is built on Ivana's book — but most of what I teach comes from years of ongoing training directly under her. Material that hasn't been published. Work that goes further than anything you can read.
Jordan on what you learn here that isn't in the book
Jordan Whitby
Chris after his first month — what he took away
Chris Harding — after his first month
After one month
Chris came to his first session not knowing what to expect. This is what he said afterwards.
Not inspiration. Not a weekend workshop. A process that stays with you.
Book Your Place →Student Story
Stevie on what the work gave him
Stevie Raine — testimonial
Stevie on screen — The Long Shadow, ITV
The Long Shadow — ITV
Stevie joined class in 2022 and kept his spot for three months.
Completely off his own back — he booked The Long Shadow on ITV.
Before he went to set we did 1-2-1 sessions on his scenes — the analysis, the objectives, the personalisations, the emotional drive. Then he went to set. And it held.
I don't take any credit for it. Stevie put in the hours. The steps gave him the plan — he did the rest. We still work together today whenever something tricky comes up.
When you do that — everything shifts.
Preparing with Stevie for one of his scenes in The Long Shadow.
Recent wins from the studio — Stevie isn't a one-off.
Lizzie Davies — Carinna Skinner Management
Marta Kane — Carinna Skinner Management
Harrison Booth — BMA
Brassic · The Long Shadow · Vera · Fightland · Piper Alpha · The Lady Grace Mysteries · Seeking Persephone
West End — All My Sons
Film — Pillion · Seeking Persephone · "Eloise" starring Ryan Reynolds
The Group Class
This is serious training with a process that sticks.
Most acting classes in London put 10, 15, sometimes 20+ actors in a room. Everyone works the same material. Everyone gets a version of the same notes.
In my classes — maximum 6. I work with you, the individual, on exactly what you need to focus on. Your scene. Your hour on the floor. Intensive. Personal. And you'll leave with repeatable steps you can use for the rest of your career.
For £97.50.
A week before class you'll receive your scene — chosen specifically for you. You come in prepared. We work through your scene together — building it, personalising it, making it yours. You go away and rehearse, come back and go deeper.
This isn't a quick fix. The Chubbuck Technique has 12 steps. But from your very first session you'll leave with tools you can use immediately — in every audition, every self-tape, for the rest of your career. Consistent study is what makes them yours.
Classes roll every month — just like the LA studio model. Come as often or as little as life and work allow. No upfront commitments. The more you do, the better you get.
Before your very first session you'll have a private Zoom with me — so you show up already running.
"Rich created a very safe environment for everyone and everyone was very supportive."Mickey
That's it.
What the work actually looks like
This is the specificity of what happens in class. Not generic exercises. Not one-size-fits-all scripts. Real work, chosen for you, that goes as deep as it needs to.
Book Your Place →Lizzie on learning to feel pregnant in a scene
Lizzie Davies — in class
How it works
Pick the 2-session block that works for your schedule.
Secured in under 2 minutes. When it's full, it's full.
Private call before your first session. You show up ready.
One week before class. Chosen specifically for you.
Book your place → receive your scene → show up ready.
Tom's Journey
Tom Panto started class and kept coming back. Here's what happened.
Month 1 — Finding the process
Month 2 — Muscle memory. Feeling the difference.
6 Months — Casting directors are noticing
1 Year — Playing to win
Tom's been working hard. When it pays off, it pays off fast.
Christmas 2025
Tom's first commercial booked.
Early 2026
Guest role in "Eloise", starring Ryan Reynolds.
Spring 2026
Preparing to shoot his first lead role.
The steps work. If you do.
More from the actors
"You should definitely come if you want to win. It has steps that genuinely help — I can't recommend it enough."Jade Vertannes
"Rich helped me get the scene prepared. Now I feel fantastic, confident, and ready to take it on."Sunny Sanghera
"I didn't realise just how far the scenes could go. It's really exciting and it's just been a joy."Lizzie Davies
"It's the best acting experience I've ever had. I've learned so much about getting the deep inner work and channeling it into the scene."Amelya Goldy
Ways to work with me
Max 6 actors. One hour on the floor. Your scene chosen for you. A private Zoom with me before your first session. No long-term commitment.
Book Your Place →An audition lands. A self-tape is due. One focused hour applying the technique directly to your material — so you go in with a clear plan, not a guess.
Get in Touch →Six weeks, one to one, built entirely around you. No group. No shared agenda. Just you, the technique, and six weeks of focused personal coaching.
Get in Touch →Need a payment plan? Email info@step12studio.com and I'll sort something before your place goes.
"I really like the environment that Rich created — it was a very safe environment for everyone, and everyone was very supportive."Michael Zgatni
"You don't just understand it on a cerebral level — you understand it within your body. It really connects you to real human emotions."Kirstin Hartmann
Available Dates
1:00 – 4:00pm
6:00 – 9:00pm
6:00 – 9:00pm
6:00 – 9:00pm
1:00 – 4:00pm
If a slot doesn't appear in the booking calendar it's sold out.
Questions
This is for trained actors who want a reliable, repeatable process. If you're earlier in your training, get in touch and we'll figure out together whether it's the right fit. No long-term commitment — classes roll every month. The difference between this and other classes isn't inspiration. It's process.
This isn't for actors who want to feel inspired for a weekend. This is for actors who want a process they can stand on.
Book Your Place →
"You make choices that really get you riled up to have the energy to drive the scene — that was a great experience here."Katrin Kasper
"It's been a very important and extremely rich process... I can see the growth in myself."Rahima Delvero
Questions? info@step12studio.com